Sensitive personal information is a specific subset of personal information that includes certain government identifiers (such as social security numbers) an account log-in, financial account, debit card, or credit card number with any required security code, password, or credentials allowing access to an account precise geolocation contents of mail, email, and text messages genetic data biometric information processed to identify a consumer information concerning a consumer’s health, sex life, or sexual orientation or information about racial or ethnic origin, religious or philosophical beliefs, or union membership. For example, it could include your name, social security number, email address, records of products purchased, internet browsing history, geolocation data, fingerprints, and inferences from other personal information that could create a profile about your preferences and characteristics. Personal information is information that identifies, relates to, or could reasonably be linked with you or your household. Businesses cannot make you waive these rights, and any contract provision that says you waive these rights is unenforceable. Generally, businesses cannot discriminate against you for exercising your rights under the CCPA. You also have the right to be notified, before or at the point businesses collect your personal information, of the types of personal information they are collecting and what they may do with that information. Right to limit use and disclosure of sensitive personal information: You can direct businesses to only use your sensitive personal information (for example, your social security number, financial account information, your precise geolocation data, or your genetic data) for limited purposes, such as providing you with the services you requested.Right to correct: You may ask businesses to correct inaccurate information that they have about you.Businesses cannot sell or share your personal information after they receive your opt-out request unless you later authorize them to do so again. Right to opt-out of sale or sharing: You may request that businesses stop selling or sharing your personal information (“opt-out”), including via a user-enabled global privacy control.Right to delete: You can request that businesses delete personal information they collected from you and tell their service providers to do the same, subject to certain exceptions (such as if the business is legally required to keep the information).You can make a request to know up to twice a year, free of charge. Right to know: You can request that a business disclose to you: (1) the categories and/or specific pieces of personal information they have collected about you, (2) the categories of sources for that personal information, (3) the purposes for which the business uses that information, (4) the categories of third parties with whom the business discloses the information, and (5) the categories of information that the business sells or discloses to third parties.If you are a California resident, you may ask businesses to disclose what personal information they have about you and what they do with that information, to delete your personal information, to direct businesses not to sell or share your personal information, to correct inaccurate information that they have about you, and to limit businesses’ use and disclosure of your sensitive personal information: As a result, our office typically refers to the law as “CCPA” or “CCPA, as amended.” The CCPA applies to many businesses, including data brokers.ĬPRA amends the CCPA it does not create a separate, new law. The right to limit the use and disclosure of sensitive personal information collected about them.īusinesses that are subject to the CCPA have several responsibilities, including responding to consumer requests to exercise these rights and giving consumers certain notices explaining their privacy practices.The right to correct inaccurate personal information that a business has about them and.As of January 1, 2023, consumers have new rights in addition to those above, such as: In November of 2020, California voters approved Proposition 24, the CPRA, which amended the CCPA and added new additional privacy protections that began on January 1, 2023. The right to non-discrimination for exercising their CCPA rights.The right to opt-out of the sale or sharing of their personal information and.The right to delete personal information collected from them (with some exceptions).The right to know about the personal information a business collects about them and how it is used and shared.This landmark law secures new privacy rights for California consumers, including: The California Consumer Privacy Act of 2018 (CCPA) gives consumers more control over the personal information that businesses collect about them and the CCPA regulations provide guidance on how to implement the law.
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